FASHION blogger Antoinette Marie walks into a room and pretty
much everyone stops and stares.
Lean, platinum blonde and striking, even a Porsche showroom full
of men with eyes on a $1.5 million Spyder 918, can’t help but turn their gaze.
In Australia as a ‘loan’ for two days, the super-duper sporty
hybrid car proved a hit. But as a guest of the Sydney event, the ever-sultry
looking Antoinette (Sydney Fashion Blogger on Instagram) was just as popular as
the wheels.
Sydney Fashion Blogger
and a very fast car
While
Antoinette’s real-world popularity is evident, the same can’t always be said
for the comments she attracts from her online community. At last count she had
870,000 Instagram followers, the platform averaging around 10,000 ‘likes’ and
anything from 100 to 400 comments per post.
“Of course on
occasion as with everyone in my position I come across some not so friendly
bordering on nasty comments,’’ says Antoinette.
“It is
very easy to be affected by harsh words but I realise that by being a public
figure and exposing myself and my style that I must be open to both ends of the
scale.
“I do ignore
anything that does not resonate with me as I find any harsh words to be more
about the follower and less about me.
“I have learned
to know the difference between sincerer constructive criticisms and personal
attacks.”
Taking
such a pragmatic approach has stood Antoinette in good stead, the well-mannered
and articulate blogger revealing her life is pretty sweet at the moment.
“We are always
looking at a fresh approach to blogging and a new way to express what I do so
this year we again are taking SFB to new territories,’’ says Antoinette.
“I have
established a niche for myself now and want to align myself with events and
brands that showcase something fresh and new and this year I plan to travel as
there are some exciting events I’ll be involved in.
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“My
followers love my yearly romp around Europe!”
Antoinette says
that when she travels, her exposure is magnified, so “I am able to showcase our
Aussie brands to an international circuit” and her aim has always been to
“promote small and established local brands to the world and to my demographic
of followers.”
“Fashion as a
whole is always exciting and I enjoy expressing myself and showing my take on
things,” she says.
“I do have a
responsibility to my followers and I honour each and every one of them and I
take the time to view all comments and queries.”
Antoinette joins
an ever-growing list of young women who have taken to social media and made
their way as a fashion blogger, by posing in clothes lent to them by various
design houses and chain stores.
There are
thousands of them out there, but just a handful who have really resonated and
kept up with demands of their online audiences.
Antoinette
appears to be one who isn’t slowing down anytime soon.
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