So it seems only logical that the country music superstar
should expand into the legal marijuana business.
Nelson,
who is 81, revealed plans to launch his own cannabis brand, Willie’s Reserve,
at the South by Southwest music festival. The brand’s spokesman, Michael
Bowman, later told the The Daily Beast – which conducted the interview with
Nelson – that Willie’s Reserve would not only develop its own pot strains, but
also open its own dispensaries to sell them. With marijuana now becoming legal
in several US states, the first such stores will probably open in 2016.
“Right
now we’ll focus on the states where legalisation has occurred,” Mr Bowman said.
“This is a culmination of Willie’s vision, and his whole life. I’m not sure any
of us could have predicted how fast the dominoes would start falling once they
started falling [with states legalising cannabis].”
A
long-time advocate for pot legalisation, Nelson is also an environmental activist;
he owns the bio-diesel brand BioWillie, which is made from vegetable oil and
available from select petrol pumps in Hawaii. Willie’s Reserve will be
sustainably grown, and other growers who wish to sell their product in Nelson’s
shops would have to meet certain standards, such as carbon output.
Mr Bowman added:
“It’ll fall under that umbrella of ‘Here’s our core beliefs, and our mission
statement’.”
Nelson, who has
homes in Hawaii and in Austin, Texas, is the co-chair of the advisory board of
the National Organisation for the Reform of Marijuana Laws (Norml). He has been
arrested for marijuana possession several times, most recently in 2010, when
six ounces of the drug were seized from his tour bus in Texas. In 1970, while
living in Tennessee, Nelson’s home suffered a devastating fire. The
singer-songwriter reportedly dashed back into the blazing house to save his
stash. In a 1980 interview with People magazine, he revealed, “I had this pound
of Colombian grass inside. I wasn’t being brave running in there to get my
dope; I was trying to keep the firemen from finding it and turning me over to
the police.”
Nelson is not the first major
music figure to announce a move into the legal marijuana market. In 2013, the
hip-hop star Snoop Dogg launched his own branded vaporiser pen. Last year, the Bob
Marley estate unveiled a global cannabis brand, Marley Natural. “My husband
believed ‘the herb’ was a natural and positive part of life, and he felt it was
important to the world,” Marley’s widow Rita said, when the project was
announced in November.
California
legalised medical marijuana in 1996, and has since been followed by 22 other US
states and Washington, DC. In 2012, Colorado and Washington state legalised the
growth, sale and possession of the drug for recreational purposes, with the
first legal dispensaries opening last year. In November, Alaska and Oregon
followed suit and legalised recreational weed, while Washington DC opted to
legalise the growth and possession of small amounts of the drug. As many
as 10 further states may be asked to vote on the issue in 2016.
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