The multi-platinum selling singer has amassed a legion of
fans from across the globe with her music and recently snubbed Spotify by pulling her collection from the
streaming service.
This act
of defiance, her decision to “embrace corporate sponsorship” and her use of
social media as a branding tool were all explained as reasons why Fortune magazine put her at number six on
their list of world’s greatest leaders.
Their top
50 honours “extraordinary” men and women who are “transforming business,
government, philanthropy” and more.
Meanwhile,
the US President Barack Obama failed
to make the cut.
In an editorial explaining her
place in the top ten, Editor Alan Murray praised Swift for earning her place as
the highest-paid woman in the music industry “without resorting to dumbed-down
salacious gimmickry”.
“Taylor Swift
didn’t become the highest-paid woman in the music business by accident,” he
wrote.
"Pop’s
savviest star has crossed swords with Spotify, embraced corporate sponsorship,
and moved to secure dozens of trademarks (including phrases like “This sick
beat”)—plus she has proved shrewder at honing a brand in the social media age
than virtually any other person or company.”
Mr Murray wrote a second article on
his decision to exclude Mr Obama for a second year in a row.
"At home
our politics are as divided - and our federal government is as dysfunctional -
as they were when he took office," he said.
"Abroad,
the record is worse. Many wise foreign-policy analysts believe the President’s
public waffling on Syria not only fed the terrorism of the Islamic State
(Isis), but also emboldened thugs around the world - notably Vladimir
Putin."
Apple CEO Tim Cook was first in the list, while Pope
Francis came in fourth for his "vision, fortitude, and commitment to
reform" the Catholic Church.
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