FUTURISTIC television technology is proving so popular
overseas, Australian consumers will have to wait to get their share of it, TV
maker LG revealed today.
The South Korean
technology giant unveiled its 2015 television line-up at the Sydney Cricket
Ground today, showing off a range of OLED, 4K and ColourPrime televisions in
screen sizes up to 84 inches (213cm).
But what would
be the pinnacle of the range — two 4K OLED televisions — will take some time to
reach local stores.
LG home
entertainment marketing manager Grant Vandenberg said Australians had embraced
OLED television technology since its late 2013 debut but the Australian arrival
of the company’s top models would be delayed.
“The popularity
of OLED has been exceptionally strong. Unfortunately for us here in Australia,
the demand has been so strong overseas we’ve been asked to hold off for a
little bit longer,” he said.
“We believe OLED
is the pinnacle of TV viewing and nothing can match the colour contrast.”
Mr Vanderberg
said he hoped the top model OLED screens would arrive later this year, though
no launch date was available.
In the meantime,
LG would continue to sell its full high-definition 55-inch OLED television for
$3999, he said.
LG’s new
television range will instead focus on 4K televisions, many featuring
ColourPrime technology, also known as Quantum Dot, that delivers brighter
colours.
The new
technology will be available in screens up to 79 inches (200cm) in size, with
the top model costing $12,999.
Mr Vandenberg
predicted the 4K Ultra High Definition televisions would continue to grow in
popularity in Australia, particularly as 4K content was now available from
Netflix.
“The 4K segment
continues to grow. Right now it’s about 30 per cent in value terms and we predict
it could reach 50 per cent,” he said.
“When Australian
viewers are confronted with new technology they adopt it, they embrace it, they
get on board.”
The televisions
will also feature upgraded WebOS 2.0 smart TV menus.
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