Six years ago, shortly after she withdrew as a contestant from
series three of the Apprentice, Katie Hopkins appeared on the programme’s spin-off show opposite Nick Hewer, one of the
mentors who had worked with the bolshy and at times wilfully provocative former
army cadet during her time competing for a job with Sir Alan Sugar.
“Here’s what I think is going on,”
observed Hewer. “You’ve decided to create a new brand: Katie Hopkins.”
Referring to her appearance on the programme, he predicted her new character
would be characterised by “a white suit, Pollyanna hair, red lips shaped for
sin – and so much vitriol. And I don’t understand where it’s taken you. It’s
made you famous but it’s made you loathed, and where is it going to take you
now?”
Six years, needless to say, is an aeon in celebrity culture, and
if there was ever a time when being widely disliked disqualified fame-hungry
wannabes from a career in the public eye, that is certainly not the case now.
The Sloaney
image of Hopkins’s early TV days has
been abandoned, but today, having worked her way from the lower reaches of the
celebrity Z-list through reality television ubiquity, brand “Katie Hopkins” has
become one of the most in-demand (and richly rewarded) commodities in a certain
section of British media. And all of it achieved thanks to one singular tactic:
a relentless quest to be loathed.
Be in no doubt, there is plenty of money
to be made out of being “the most hated woman in Britain”. Hopkins writes a
weekly column for the Sun and for Now! magazine. She is a frequent guest on
breakfast and daytime TV, and in January appeared on the ever more outrageous
Celebrity Big Brother, for which she was reportedly paid £400,000. Her Twitter
feed, the failsafe measure of achievement or notoriety these days,
has 543,000 followers.
The key requirement for each outlet is
simple: be as outrageous, as wildly provocative, as possible. A random sample
of the latest pronouncements: fat children should
be sent to special schools; Oisin Tymon, the producer beaten by
Jeremy Clarkson, “sat
crying in A&E”; depression is “the
ultimate passport to self-obsession”. Another day, another easy
clickbait headline in the papers that pay her wages – and many
of those that
don’t.
But the rows, so often seemingly confected, sometimes have
higher stakes. On Sunday, Hopkins was reported
to Greater Manchester police and
crime commissioner for alleged incitement of racial hatred, over a series of
tweets about the local MP Simon Danczuk’s appearance at a ceremony briefly
raising the Pakistani flag over Rochdale town hall to mark the country’s
national day on 23 March. Danczuk had posted a picture of himself with two
Pakistani men, whom he called “good friends”.
“Your Pakistani friends saw young white
girls as fair game when they abused them,” Hopkins tweeted, referring to the
Rochdale child abuse scandal, over which eight Pakistani men and one from Afghanistan
were imprisoned. “Do NOT lecture me on community cohesion fool.” Danczuk
protested that she “[had] waded into something that she didn’t understand”, and
that “her ignorance is extremely dangerous”.
“Controversy sells, I get that,” the MPlater
wrote, “but when irresponsible comments by someone who hasn’t even
got a tenuous grasp of what she’s talking about starts to manifest itself in
hateful intolerance, which puts people in danger, then we have a problem.”
Far-right extremists planned to march on
the town in response to the tweets, he said, while Pakistani residents in the
town were being abused. Hopkins retorted that the MP was playing for votes and
trying to distract attention after his recent admission that he used porn.
It’s not the first time Hopkins has been
brought to the attention of the police. In the past year, she been reported
over tweets about the Ebola victim Pauline Cafferkey (“Little sweaty jocks,
sending us Ebola bombs in the form of sweaty Glaswegians”), and Palestinians
(“Filthy rodents burrowing beneath Israel. Time to restart the bombing
campaign”), and for insulting a group of overweight women during a documentary
about being fat. There were further calls for her arrest this week, when she
commented that Ed Miliband should “stick [wife Justine’s] head in the oven and
turn on the gas”.
There have always been outspoken
columnists whose career thrived on provocation, but rarely quite to this
extent. Hopkins calls herself a “columnist, broadcaster and businesswoman”, but
she might equally be described as a professional troll, a self-styled pantomime
villain for the online petition generation.
It is a new phenomenon, notes Peter
Mountstevens, managing partner of the PR and branding consultancy Taylor
Herring. “Ten years ago, it would be hard to imagine such a meteoric
rise. Social media has undoubtedly been her greatest asset, and the single
biggest factor in helping her to create such a successful brand.”
The key to making an impact in the digital media landscape, he
says, is “constant engagement to drive views, share news and keep brands front
of mind, and [Hopkins] is the perfect catalyst to keep people interested. She
has the ability to jump into any issue, usually with a divisive, newsworthy
soundbite, in a way which will instantly inspire debate.” As a tactic, it
demonstrably works, he says, “which is why she is unlikely to be short of job
offers in the near future”.
Hopkins was born in Devon in 1975, the
younger of two daughters of an electrical engineer and a housewife, who sent
their girls to a private convent school. The ferociously strict regime, she told
the Guardian last
year, was “a hoot” – “I suppose I was one of those girls that was just fine.”
She knew she wanted to go into the army, so after her A-levels was sponsored by
the intelligence corps through university, after which she went to Sandhurst,
where the drill sergeants who would mercilessly mock the recruits over their
appearance. She insists she loved it.
Hand in hand with her military
ambitions, however, was a thirst for celebrity that led to her appearance in an
unscreened pilot for Big Brother that
was filmed before the first series was broadcast in 2000.
The years following her Apprentice
appearance were distinguished by tabloid pictures of her having sex in a field
with a married man, an appearance on I’m a Celebrity … Get Me Out of Here, and
the sale of her subsequent marriage to the same man, Mark Cross, to a Living TV
programme in 2010 called Celebrity
Four Weddings. In addition to two pre-teenage daughters from an
earlier relationship, she and Cross have a six-year-old son.
But life has not been easy for Hopkins –
she also revealed to the Guardian for the first time that she suffers
frequently from serious epileptic seizures that cause her arms to dislocate and
require her to be hospitalised several times a month. “My epilepsy’s not an
illness. It is my strength,” she tweeted recently. “I am tougher than it,
bigger than it, better than it. It can DO ONE.”
Earlier this month, when the columnist
declared that she would leave the country if Ed Miliband was elected prime
minister, Daniel O’Neill, a student social worker from Salford, started
an appeal on the
Crowdfunder website to raise the airfare, which attracted the columnist’s
approving mention. ”When you care about things, when you hold very strong views
as well, how could you possibly sit on the sidelines?” says O’Neill. “If you
don’t say anything, the things that she’s putting out there, a lot of her
followers, her fans, they could believe in this and start spreading her
message.”
All the same, O’Neill admits he believes
her views to be a contrivance. “I think the Katie Hopkins you see in the media,
on Twitter — I don’t in any sense believe that’s the real her. She’s created a
good character, and she plays it very well.”
She may be highly objectionable to many,
but her success relies less on the neglected majority on whose behalf she
claims to speak than on the swift and indignant outrage of those whom she so
carefully offends. Perhaps the truth is that we rather like being trolled.
In any event, notes Mountstevens,
“regardless of where you stand on her opinions or personality, her success
means we are likely to see far more columnists and media personalities that are
cut from the same cloth in the years to come”.
As for Hopkins herself, she denies that
her schtick is an act, though she did joke to one interviewer: “If you disclose
the fact I am not an absolute cow bag, me and thee will have words.” She is
well aware, however, that her value to her employers lies in one thing alone – the
controversy she manages to generate. “They are a consumer purchasing a
commodity – me – and I have to demonstrate its value.”
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